Formula 1 used to be all about fast cars, top-tier races, and being kind of exclusive. But in the last ten years—wow, things have changed. Now, it’s not just keeping time. It’s a lively mix where everyone fits, TikTok trends catch on, and big fashion names jump in. Together, they’re writing a fresh way to…
From Hidden to Everywhere: How Liberty Media Changed Formula 1 Liberty Media grabbed control of Formula 1 in 2017 when the sport really needed a boost. It had been run by Bernie Ecclestone for many years, turning it into something hard to get into—more about keeping it exclusive. Social media? Hardly thought of. Young people?…
The Quiet Revolution: F1’s Rebirth as a Cultural Juggernaut Once, Formula 1 was a little-known sport, wrapped up in hard words and kept for a few. Now, it’s huge—all over the world, grabbing the attention of young people and ruling pop culture. At the center of this big change is Drive to Survive, a Netflix…